Simple 5 Ways to Increase Sales on

Amazon

 

1. Price: Be Competitive

Price: it’s the primary thing that separates sellers and

differentiates online stores which may all be selling the same

items. Because this is true, plan for the need to compete with your

pricing while keeping profits in mind. For many sellers this means

selling some products with a higher profit margin to “cushion”

products without much profit. For others it means aiming for

much higher numbers than before selling on Amazon — and the

good news is that selling through Amazon means access to so

many potential buyers that this becomes possible.

Whatever tactic you adopt, keep the following in mind. Remember

to account for your costs (Amazon category fees, shipping, etc.)

when you’re pricing items. Using repricing software is the best

way to ensure your listing prices are competitive and protecting

your profit margins.

 

2. Go Pro: Get a Professional Merchant

Subscription

It may be best to stay on an individual plan when you’re first

starting out, but in most cases the Pro plan is the best bet

business sellers. With the pro subscription you pay a monthly fee

rather than per listing charges — a big savings if you sell multiple

items. It’s $39.99 per month for the subscription, and for

individual listings the charges are $0.99. So by selling only 100

items per month you’ve cut your costs there by more than half

with a Pro Merchant subscription.

There are additional advantages to the professional subscription.

First, you can upload your listings in bulk. This means that you

don’t need to list and maintain your products one by one; instead

you can upload your entire inventory using application

programing interfaces (APIs) or spreadsheet templates. Second,

you get enhanced reporting options that simplify managing your

sales on Amazon. You also receive more selling options, including

the ability to list higher-priced items for sale. Finally, you gain the

ability to list new, unique products, a big source of profit.

 

3. Automate Your Selling

If you go with the Pro Merchant subscription, take advantage of

the ability to use an API and automate your processes. Take

advantage of third party software that lets you load your listings

seamlessly, and updates your product descriptions, pricing, and

inventory levels automatically. This kind of automation lets you

manage your FBA items as well as your own merchant-fulfilled

inventory.

 

 4. List Unique Items

As a professional seller on Amazon, you can add unique items to

your inventory. This means you’ll be able to sell things without

any competition to the entire Amazon buyer community. Even if

these unique items are unusual, “niche” products, you’re likely to

find buyers in the enormous Amazon marketplace. And if the

items are unique, you can offer them at prices that make you more

profit.

 

 

5. Marketing: Target Amazon Customers

 

One of the best things about the Amazon platform is also one of

the most easily overlooked: marketing. Your buyers are shopping

on Amazon; they don’t think of their shopping as patronizing

many smaller businesses as well, even if that’s what happens. But

you have the chance to earn a repeat customer with each Amazon

sale. You can offer buyers discounts on future purchases and other

incentives to come back to you specifically, or offer companion

products at a discount.